Privacy Policy

1) Scope

This Privacy Policy explains how we collect, use, and share information when you use our websites (including back-trace.com), connectivity and hosting, VoIP services, professional services, and SMS communications (collectively, the “Services”). This policy applies to customers, authorized users, vendors, and website visitors.

2) Information We Collect

• Account & Billing: company name, contact names, titles, email, phone, addresses, billing contacts, tax IDs, payment method tokens (stored by our PCI-compliant processor), transaction records.
• Service & Device Data: IP/MAC addresses, device identifiers, call/SMS metadata (time/date, numbers, delivery status), network telemetry, logs, and configurations you provide.
• Support & Communications: emails, tickets, chat/SMS threads, call recordings (if enabled), feedback.
• Website & Cookies: pages viewed, referrers, approximate location, and analytics via cookies or pixels; you can manage cookies in your browser.
• Optional Integrations: data exchanged with systems you connect (e.g., Microsoft 365, CXone) under your instructions.

3) How We Use Information

• Provide, secure, monitor, and improve the Services.
• Authenticate users; configure networks/VoIP; deliver and route messages/calls.
• Process payments, invoices, and collections.
• Send operational emails/SMS (outages, service windows, MFA codes); with consent, send limited product updates.
• Comply with law, enforce contracts, prevent fraud/abuse, and protect rights and safety.

4) Legal Bases (if GDPR/UK GDPR applies)

We rely on contract performance, legitimate interests (service operations, security, support), consent (where required—e.g., certain marketing/SMS), and legal obligations.

5) Sharing of Information

We do not sell personal information. We share only with:

• Service Providers/Processors (datacenters, carriers, SMS aggregators, payment processors, ticketing/CRM, analytics) under contract and only as needed.
• Carriers & SMS Aggregators for 10DLC registration, delivery, and compliance.
• Law Enforcement/Legal Requests when required by law or to protect rights.
• Corporate Transactions (merger, acquisition) with safeguards.

6) Retention

We keep data as long as needed to provide the Services and satisfy legal/contractual obligations. Typical windows: invoices (7+ years), support logs (12–24 months), call/SMS metadata (6–24 months) unless otherwise agreed in your contract.

7) Your Choices

• Email/SMS: Opt out of non-essential messages. For SMS, reply STOP to unsubscribe or HELP for assistance. Message/data rates may apply.
• Access/Correction/Deletion: Contact sales@back-trace.com. We honor rights available under applicable law (e.g., GDPR/CPRA).
• Cookies/Tracking: Use browser settings or cookie controls.

8) Data Security

We use administrative, technical, and physical safeguards (encryption in transit, access controls, change management, least-privilege, logging). No system is 100% secure; report concerns to sales@back-trace.com.

9) International Transfers

If data moves outside your region, we use appropriate safeguards (e.g., standard contractual clauses) where required.

10) Children’s Privacy

Our Services are for business use and not directed to children under 13. We do not knowingly collect such data.

11) Do Not Track

We do not respond to Do Not Track signals. Use cookie controls and browser settings.

12) Third-Party Links

Our sites may link to third-party resources. Their privacy practices govern those sites.

13) Changes to this Policy

We may update this Policy; we will post the “Effective Date” above and, for material changes, provide notice.

14) How to Contact Us

BackTrace
Email: sales@back-trace.com
Address: Opp Al 36467